I made both of these images in Downtown Salt Lake City last September with my Fuji X-T1 and Lensbaby Composer Pro II with Edge 50 Optic. The goal here was to change the slice of focus on the building to see how different the image would turn out.
In the top image, I placed the focus on the right side of building to ensure the name could be read. That is immediately where my focus goes–to the name of the building, and I wonder why it has that name, what is the history and so forth.
In this second image, the name is completely out of focus and your attention is instead drawn to the fire escape. Looking at this image, I have no questions about the naming of the building or its history. Now I think of the people inside the building, what they might be doing, if they ever come out on these stairs, how they would get out if there was an emergency and so forth.
The lesson here is there are so many different ways to interpret any given scene. The way we frame the scene and what we draw the viewers focus to will decide what story we are trying to tell.